The Woman Linda: What to know about the 60 year-old veteran advertising executive
Elon Musk on Friday unveiled Linda Yaccarino as the new head of Twitter, the social media app he purchased from the founders in April 2022.
After a series of live trials and errors on the app, Elon Musk on Thursday hinted that he had hired a Chief Executive Officer while he becomes the “exec chair & CTO, overseeing product, software & sysops.”
The Woman Linda
Yaccarino serves as chairman of the World Economic Forum’s Taskforce on the Future of Work. A 1985 graduate of Pennsylvania State University, she lives in Sea Cliff, New York, with her husband, Claude Madrazo. They have two children, Christian and Matthew.
READ ALSO: Daughter, Mum, Dad Graduate With Masters Degrees Same Day
Jailed: Two UK-Based Nigerians Murdered Man To Steal His Fake Rolex Watches
Elon Musk Steps Down, Hires New Twitter CEO
Best 100 Universities in Nigeria 2023 Ranking Released
Nigeria’s Bank Of Agric In N3.2b Loan Racket
Yaccarino, 60, has worked as an advertising executive for decades. She came to NBCUniversal in 2011, just as Comcast was completing its merger with NBC, and oversaw integrating the companies’ ad sales platforms.
There, her most recent title was chairman, advertising and client partnerships. She oversaw all market strategy and advertising revenue, which totaled nearly $10 billion, for NBCUniversal’s entire portfolio of broadcast, cable and digital assets.
Before that, she held a variety of roles at Turner Broadcasting System Inc. from 1996 to 2011, including executive vice president and chief operating officer. That was after she held management positions at several media sales outlets.
Yaccarino has pushed the ad industry for change on several fronts, including advocating for relying less heavily on Nielsen ratings for measurement, and introducing a digital platform called One Platform that makes it easier to buy ads across a variety of different media in an effort to better compete for ads against social media companies and traditional media companies.
